Research of the Relationship between Privacy Concern and continuous Use Behavior in Online Personalized System
نویسندگان
چکیده
To increase network users’ satisfaction and continuous behavior, e-commerce platform is concentrated on providing users more enjoyment during consuming online. Online personalized system can help e-commerce platform know more users’ preference, which aims to increase degree of match between service, product and preference, need, but users pay attention to privacy concern during this process which can take with negative emotion and lessen users’ continuous behavior. This research focuses on users’ privacy concern in online personalized system based on user acceptance of information technology model and expectation confirmation theory, and builds online personalized system behavior model of continuous use and collect the real data to test the model. Results show that privacy concern and the ability of personalization for the platform have significantly effects on user’s behavior of continuous use. Therefore, the balance between personalization and privacy concern has important meaning for e-commerce platform which can provide high quality service to users.
منابع مشابه
A centralized privacy-preserving framework for online social networks
There are some critical privacy concerns in the current online social networks (OSNs). Users' information is disclosed to different entities that they were not supposed to access. Furthermore, the notion of friendship is inadequate in OSNs since the degree of social relationships between users dynamically changes over the time. Additionally, users may define similar privacy settings for their f...
متن کاملPrivacy concern and online personalization: The moderating effects of information control and compensation
Firms have at their disposal an increasing amount of personal information about consumers gathered through various means. Studies find that personalizing online interactions improves customer relationships and increases desirable behaviors, such as positive word-ofmouth and increased purchase intent. However, other research suggests that the use of personal information stimulates privacy concer...
متن کاملAnalysis and Evaluation of Privacy Protection Behavior and Information Disclosure Concerns in Online Social Networks
Online Social Networks (OSN) becomes the largest infrastructure for social interactions like: making relationship, sharing personal experiences and service delivery. Nowadays social networks have been widely welcomed by people. Most of the researches about managing privacy protection within social networks sites (SNS), observes users as owner of their information. However, individuals cannot co...
متن کاملThe mediating role of workplace deviant behavior among nurses in the relationship between organizational justice and privacy protection
Introduction: The violation of patients’ privacy in psychiatric hospitals by nurses can seriously harm them. Therefore, the present study aimed to examine the relationship between organizational justice and violation of patients’ privacy with regard to the deviant behavior of nurses in psychiatric hospitals in Isfahan, Iran. Methods: The present research is an applicable descriptive-correlati...
متن کاملPrivacy Concerns in Internet Applications
Privacy is defined as “freedom from unauthorized intrusion”. While privacy has been a sensitive issue before the advent of computers, the concern has been further exacerbated by the fact that the Web makes it easy for data to be automatically collected and added to databases and analyzed by sophisticated data mining tools and personalized marketing services. This study explores the nature of th...
متن کامل